Graphic Article

By Carla Ballatan

Novice and professional graphic designers, we are aware that you know the basic principles of graphic philosophy. We’ll review the theoretical concepts of graphics and graphic forms as a foundation on how we have to go about our graphic designs. To begin with, a graphic form is the shape that embodies a certain idea. How many ways can we depict a tree? By having these forms that represent a tree, we are therefore conveying the idea of a tree.

The abstraction of an idea into a flat space, to make it a graphic form, is an integral part of Graphic Design. This clearly depicts an apple and leaves no room for misinterpretation. The graphic form is merely a component of an entire design. To increase readability, graphic forms are usually simplified into basic shapes, and flattened into a limited amount of color. The concept of contrast also defines the graphic form of an idea. In a field of 10 squares and 1 triangle, the form that will be noticed is the triangle. Basic factors such as typeface, color, scale, and form are elements that can easily help get a design noticed.

The representation of an idea goes beyond its place on the page or its place on a wall. The ability of the audience to interpret your design is based on the ability of the audience to understand the forms in which an idea is embodied. Preferences of form, and the ability to understand form, can change by age group, location, and through time. Though symbols universally communicate, they are become ordinary by usage. As the audience becomes visually educated and aware of these forms, the visual language of graphic design expands. In the overall scheme of things, fresh ideas and interesting graphic forms have always been able to attract attention.

Lala C. Ballatan is a 26 year-old Communication Arts graduate, with a major in Journalism. Right after graduating last 1999, she worked for one year as a clerk then became a Research, Publication and Documentation Program Director at a non-government organization, which focuses on the rights, interests and welfare of workers for about four years.

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