By Marsha Maung As a graphic designer, I can tell you something right here, right now, right off the bat without blinking….the graphic design procedure is a pain in the butt. From the graphic designer point of view, here’s what it looks like. 1. Client meets graphic designer to talk about elaborate plans to market, advertise or promote their products. Potentially, there’s a possibility that the client wants the graphic designer to ‘refurbish’ the whole image and identity of the client corporation. Graphic Designer hyperventilates and salivates at the imagined amount on the invoice 2. Graphic Designer proposes some concepts and ideas. Client says that it’s not EXACTLY what they had in mind and asks the graphic designer to come up with more ideas. Graphic designer gets perturbed because client is not able to communcate his idea because he doesn’t KNOW what he wants but knows it only when he sees it. 4. Client consults other people in the corporation and a whole bunch of people get thrown into the picture with their own ideas and proposals. 5. Graphic designer and client sit down in a limp heap of entangled flesh, not knowing what to do now because months have been wasted testing and trying. Now, this is a very important point, so, let me say it again….CONSULT WITH YOUR PEOPLE BEFORE YOU GET YOUR GRAPHIC DESIGNER TO DO ANY WORK! THEN speak to your graphic designer to investigate ideas and potential changes to your original idea. Once the graphic design procedure has begun, pick and choose the people you consult with with care. When the client tells the graphic designer what he/she wants from their new marketing material, it’s not set in stone. The graphic designer SHOULD present their own ideas as an alternative. If not, what’s the use of the graphic designer? Being a graphic designer is a pain in the butt….and working with a graphic designer is also a stab in the rear end but at the end of the day…when you see that your effort and all those frustrations results in a smashing success, you can sit back and admire your (and your client’s handiwork) over a cup of cappuccino. Marsha Maung is a freelance graphic designer and copy writer who works from home. She designs apparel and premium items at http://www.creativejooz.com and http://www.allmomstuff.com and is the author of "Raising little magicians", and the popular "The Lance in freelancing". More information can be found at http://www.marshamaung.com Article Source: http://EzineArticles.com/ Copyright © 2005 - 2006 |
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